Marketing (2nd Edition)
Real People, Real Choices
- Blurb -
Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.- Full Details -
| Status: | No local or imported stock presently available |
| ISBN-13: | 9781442552722 |
| Published: | 18 Nov 2011 |
| Published In: | New Zealand |
| Imprint: | Pearson Education New Zealand |
| Publisher: | Pearson Education New Zealand |
| Format: | Paperback |
| Pages: | 576 |
| Dewey: | 658.8 |
- Delivery ETA -
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